THE ADORE IDENTITY · EDITION 01
A little romance.
A lasting impression.
An identity for thoughtful celebrations. Architectural lines, botanical details and a quietly expressive palette, made to feel as considered as the moments we create.
Explore the identityA CELEBRATION OF THE DETAILS01 / THE MARKCrafted to be remembered
A graceful
first hello.
The arch welcomes. The botanical A brings movement and softness. Together with a refined serif wordmark, it is a signature that feels intimate, composed and distinctly Adore.
THE LITTLE SIGNATURE
The emblem, on its own.
For social profile pictures, small touches on stationery and the corners of a beautifully composed page. Use the full signature whenever the name needs an introduction.
02 / COLORRomance, grounded
Soft by nature.
Rich in feeling.
Warm ivory gives the work room to breathe. Deep plum gives it presence. Blush, olive and muted gold are accents, used with a light hand.
Select a swatch to copy its hex code.
For everyday text, pair plum with ivory or blush. Olive and gold work best as decorative accents. Keep body copy off busy photography.
03 / TYPOGRAPHYExpression meets clarity
THE EXPRESSION · CORMORANT GARAMOND
AaBb
For all the
beautiful moments.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? !
Use for headlines, short statements and expressive details. Pair regular with italic for a gentle change in tone.
THE CLARITY · MANROPE
AaBb
Beautifully simple.
Always easy to read.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? !
Use for navigation, body copy, buttons and practical information. Set at a comfortable size with generous line spacing.
Both families use the SIL Open Font License. Font files and license notices are included in the full kit.
04 / IN PRACTICESimple rules. A consistent feeling.
SPACE TO BREATHE
Let the mark
have its moment.
Keep a clear area around the signature of at least the height of the word ADORE. Aim for at least 160 px wide on screen, or 40 mm in print. At smaller sizes use the simplified favicon mark.
Keep it composed.
Use the supplied artwork. Keep its proportions, spacing and colors intact. Avoid stretching, outlines, shadows or extra ornaments.
Give it a quiet setting.
Place the logo on a solid background or a calm area of an image. Use plum on light surfaces and cream on dark ones.
Show the real details.
Choose natural light, thoughtful compositions and close views of texture and arrangement. Keep editing warm and true to the event.
Sound like a thoughtful host.
Warm, clear and personal. Say what you can help create. Keep promises specific and let the work speak for itself.
A NOTE IN OUR VOICE
“Tell us what you’re imagining.
We’ll help bring the details together.”
READY WHEN YOU ARE
Everything, together.
Logo files, emblems, colors, type and a simple guide.
One considered identity. Ready to make your own.